Shared Values — a cause and an action.
NCLD / Understood
Mission: Our goal is to help the millions of parents whose children, ages 3-20, are struggling with learning and attention issues. We want to empower them to understand their children's issues and relate to their experiences. With this knowledge, parents can make effective choices that propel their children from simply coping to truly thriving.
About: Understood began with a dream to give parents everywhere access to the kind of resources usually only available to a few. Then 15 nonprofits came together to make that dream a reality.
Together, we did extensive research with more than 2,200 parents. They told us what they needed-from the kinds of tools that would help them navigate everyday challenges to the information they simply couldn't find anywhere else. They also shared their preferences, including the terms they feel comfortable using to describe their child's issues. This research was invaluable, and it has guided our decision-making every step of the way.
With the results of the research in mind, our team of experts worked with Understood editors and designers to create thousands of articles, "deep dives," decision guides, quizzes, slideshows, tips and more. We also developed first-of-their-kind tools like Through Your Child's Eyes, Parenting Coach, Tech Finder and Decision Guide-and more to come.
Knowing that parents have busy lives, we designed Understood to work equally well on computer, tablet and smartphone, using the best techniques for people with learning and attention issues.
The end result is what you see today: an innovative digital resource where parents can come to understand and feel understood.
Partner Since: 2016
Founders (year established): Carrie and Pete Rozelle (1977)